Mock brand Cucharillas, Fire Tablet and TV experience

Cucharillas – mock brand exercise

14th April 2017

Last year I was asked to to mock up a possible sponsorship experience for a seasonal promotion (Summer Movies). The sponsoring product needed to be somehow related to movie watching, therefore food was an easy choice. Avoiding to use a real brand, I chose tortilla chips as a fun product to work with: I have researched market […]

Amazon Fire TV - HBO landing page

Fire TV Landing pages

18th December 2016

These are a few examples of Landing pages designed for the Amazon Fire TV experience. User journey starts from the homepage hero banner and can lead to a video or to a landing page, offering product information, more videos or a shopping experience. For Microsoft I only had campaign assets and guidelines and therefore I was quite […]

Xbox Forza Horizon 3 tablet landing page

Landing pages

5th October 2016

Working for Amazon I have had the chance to create Landing Pages for our clients. These were designed according to investment, templates and client’s requirements. All pages are designed across desktop, tablet and mobile.

The Rickshaw Run - Tuk Fast, Tuk Furious

Tuk Tuk! (The Rickshaw Run 2015)

28th March 2016

This was a very unusual project; really one of a kind. A colleague participated to the 2015 Rickshaw Run from N West to N East India and he needed designs for the 2 Tuk Tuk he and his friends were going to use. I had to design using (rather approximate)  “wrap-around” templates, which would then […]

TravelPlan247 Mobile


6th March 2016

Another nice project which gave me a blank canvas to start from. The brief from the client was accurate regarding the purpose of the site and provided several visual examples, but it was very open to interpretation. I started by defining a brand presence and later worked on UI and visuals: fortunately the client was very […]

DVD Easter photoshoot fo

Table-top photoshoots

11th January 2016

While working for Amazon Creative Services I was lucky enough to be one of the few team members who were in charge of organising and carrying out small table-top photoshoots for product-driven promotions. I was given specific training on product photography (and more) by a professional photographer and after that I was able to use the […]

WSQ logo

More String Quartets websites

3rd January 2016

Yes, I know, more string quartets website, but this time the client asked for a completely different style from the previous ones. I suggested also that they should be fully responsive so they would display properly across all devices. In order to remain within a low budget I scouted the net looking for reliable templates, […]


Nestle Cailler Campaign

2nd January 2016

This is an example of large AMG client booking a multi-locale campaign (US, UK, DE) with presence in all placements: Kindle Fire, onsite and offsite e-commerce and Mobile. The client was launching new products and provided specific assets: the challenge was to adapt them to  all our placements, especially those with a different orientation (original […]

Kindle Fire - The Hobbit

Kindle Fire Wakescreens

2nd January 2016

Working for Amazon Media Group I have adapted many client campaigns to the Kindle Fire wakescreen (the first image a user sees when switching the device on). Entertainment campaigns were generally the most fun to work with, but you can see in the gallery below that I have worked with different categories. The main challenge […]

Styleguides for Amazon


31st December 2015

When working for Amazon Creative Services (2010-2014) I was involved in the creation of seasonal styleguides, used  globally on retail merchandising graphics. These originated from ideation sessions among designers in UK and US and then led by a the designer whose initial proposal was chosen (or several designers if different ideas were merged). The examples […]

Laptop mockup

Care to Share UI project

18th December 2015

A fun freelance project which required me to design the layout for a skill-sharing website on desktop, tablet and mobile. Following initial client’s brief, I designed the complete user journey from the homepage to search results, profile and message centre.  

Photographing the neighbourhood

9th November 2015

I have recently decided to rediscover film photography as a hobby. After acquiring a few old cameras I am testing them out and I have one on me pretty much all the time. Here’s a collection of a few shots I have taken to test them out. Shots are by a Voigtländer Vito IIa (1955-59) […]

Music websites logos

String Quartets websites

20th August 2015

A client of mine is in the music business and I have created several simple HTML websites for him. While he provided content (text and most images) I took care of the logos, the UI, a simple music player and put the whole thing together, I have then replicated the site several times over, changing […]

The Fly Awards - Amazon poster

The Fly Awards – Amazon poster

31st December 2014 was present at the FLY Awards 2014 and this poster allowed attendees to “scan and buy” winner and shortlisted album. I created the “Album of the Year” lockup, but otherwise maintained a black and white and minimalistic design in accordance with the FLY brand traits.

School Party poster

30th October 2014

My kids’ school was organising a big anniversary party and I was helping the PA, therefore I offered to design the A3 invite poster which was then printed and put all around the area. My priority was to keep it light, bright and fun, still containing all essential information clearly (especially timing and ticket details). Flat […]

Amazon EU retail graphics

Amazon retail graphics

22nd May 2014

I have been working for a few years (2010-2014) supporting retail categories in Amazon and producing visuals in order to merchandise and promote various products. I have gained a large experience especially with Media categories (Film, Music, Books) in all 5 EU locales (UK, DE, FR, IT, ES). The examples below show you the range […]

Jazz on the Common

The poster that went wrong

30th December 2013

I was contacted by the owners of a restaurant pub in SW London to design a poster and flyer for their idea of organising a jazz event in the park. The brief was quite loose so I created typography and illustrations using light, summery colours to reflect the mood of the event. Although we went through just a […]

Blowreel Card


21st December 2013

The client was setting up a news aggregator site, following music, fashion, video trends and so forth. He was looking for a simple and clean logo, with high legibility and easy to recognise. He later also commissioned a set of background/cover images for social media, experimenting with different colours and styles of backgrounds.  

Beatles Gateway presence on Beatles takeover

22nd March 2013

In march 2013, in order to celebrate 50 years from the release of “Please, please me” by the Beatles, Amazon Music in the UK decided to create a completely custom takeover page for one day. The brief consisted in creating a look consistent with 1963. Research was based on period music magazines and advertising and […]