Nestle Cailler Campaign

By Michele, 2nd January 2016

This is an example of large AMG client booking a multi-locale campaign (US, UK, DE) with presence in all placements: Kindle Fire, onsite and offsite e-commerce and Mobile.

The client was launching new products and provided specific assets: the challenge was to adapt them to  all our placements, especially those with a different orientation (original photographs were only in portrait). Guidelines provided were for POS rather than digital campaigns, so there have been quite a few (exhausting!) rounds of feedback and amends, a lot of image manipulation (especially masking and cloning of backgrounds) and some message re-writing.