Cucharillas – mock brand exercise
14th April 2017
Last year I was asked to to mock up a possible sponsorship experience for a seasonal promotion (Summer Movies). The sponsoring product needed to be somehow related to movie watching, therefore food was an easy choice. Avoiding to use a real brand, I chose tortilla chips as a fun product to work with: I have researched market […]
Fire TV Landing pages
18th December 2016
These are a few examples of Landing pages designed for the Amazon Fire TV experience. User journey starts from the homepage hero banner and can lead to a video or to a landing page, offering product information, more videos or a shopping experience. For Microsoft I only had campaign assets and guidelines and therefore I was quite […]
Landing pages
5th October 2016
Working for Amazon I have had the chance to create Landing Pages for our clients. These were designed according to investment, templates and client’s requirements. All pages are designed across desktop, tablet and mobile.
Table-top photoshoots
11th January 2016
While working for Amazon Creative Services I was lucky enough to be one of the few team members who were in charge of organising and carrying out small table-top photoshoots for product-driven promotions. I was given specific training on product photography (and more) by a professional photographer and after that I was able to use the […]
Nestle Cailler Campaign
2nd January 2016
This is an example of large AMG client booking a multi-locale campaign (US, UK, DE) with presence in all placements: Kindle Fire, onsite and offsite e-commerce and Mobile. The client was launching new products and provided specific assets: the challenge was to adapt them to all our placements, especially those with a different orientation (original […]
Kindle Fire Wakescreens
2nd January 2016
Working for Amazon Media Group I have adapted many client campaigns to the Kindle Fire wakescreen (the first image a user sees when switching the device on). Entertainment campaigns were generally the most fun to work with, but you can see in the gallery below that I have worked with different categories. The main challenge […]
The Fly Awards – Amazon poster
31st December 2014
Amazon.co.uk was present at the FLY Awards 2014 and this poster allowed attendees to “scan and buy” winner and shortlisted album. I created the “Album of the Year” lockup, but otherwise maintained a black and white and minimalistic design in accordance with the FLY brand traits.
School Party poster
30th October 2014
My kids’ school was organising a big anniversary party and I was helping the PA, therefore I offered to design the A3 invite poster which was then printed and put all around the area. My priority was to keep it light, bright and fun, still containing all essential information clearly (especially timing and ticket details). Flat […]
The poster that went wrong
30th December 2013
I was contacted by the owners of a restaurant pub in SW London to design a poster and flyer for their idea of organising a jazz event in the park. The brief was quite loose so I created typography and illustrations using light, summery colours to reflect the mood of the event. Although we went through just a […]
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